Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the wordpress-seo domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/html/wp-includes/functions.php on line 6260 Parlux Acquires XOXO License - Beauty Packaging

What are you searching for?

Sign in
Beauty Industry

Parlux Acquires XOXO License

Author Image

By: Jamie Matusow

Editor-in-Chief

Parlux Fragrances Inc., Fort Lauderdale, FL, has acquired the exclusive worldwide licensing rights, along with inventories, molds, designs and other assets, relating to the XOXO fragrance brand from Victory International (USA) LLC. The XOXO fragrance is slated to launch during the Valentine’s Day timeframe in major U.S. department stores, with an international roll out shortly thereafter. Financial terms of the agreement were not disclosed.

“I am very excited about this synergistic acquisition, which compliments our recent successful introduction of the Paris Hilton fragrance in the U.S. department store channel,” said Ilia Lekach, chairman and chief executive of Parlux. “XOXO will increase our presence in department and specialty stores and provide us with important economies of scale. I am pleased that we were able to fund this transaction entirely from our own cash reserves without the need to utilize our existing credit facility.”

Parlux, a manufacturer and international distributor of prestige fragrances, also holds the fragrance licenses of Perry Ellis, Ocean Pacific (OP), GUESS, Paris Hilton, Maria Sharapova, Andy Roddick, and Fred Hayman Beverly Hills.

Add us as a preferred source on Google

Get the latest Beauty Packaging news, insights and analysis in your Google Search and AI experiences.

Add Beauty Packaging as a preferred source on Google (opens in a new tab)

Keep Up With Our Content. Subscribe To Beauty Packaging Newsletters